Privacy Policy

Privacy Policy

Effective Date: July 23, 2026
Last Updated: July 23, 2026

Scale Base Media (“SBM,” “we,” “us,” or “our”) is a digital marketing and web development agency based in Vancouver, British Columbia, Canada. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website (scalebasemedia.com), use our services, or interact with applications and integrations we operate — including applications connected to Meta Platforms (Facebook and Instagram).

We comply with the Personal Information Protection and Electronic Documents Act (PIPEDA) and the British Columbia Personal Information Protection Act (PIPA).

1. Information We Collect

Information You Provide Directly

  • Contact information — such as your name, email address, company name, and any details you submit through contact forms, booking pages, or email correspondence.
  • Business information — details you share with us in the course of engaging our services, such as advertising accounts, website credentials, or marketing materials.

Information Collected Automatically

  • Usage data — pages visited, time on site, referring URLs, browser type, device type, and approximate location (city/region level), collected through analytics tools.
  • Cookies and similar technologies — used for site functionality, analytics, and advertising measurement. You can control cookies through your browser settings.

Information Received from Meta Platforms

We operate applications and integrations connected to Meta Platforms (Facebook and Instagram) to deliver marketing services on behalf of our clients. Depending on the permissions granted, these integrations may receive:

  • Lead information — name, email address, phone number, and responses submitted voluntarily through Facebook or Instagram Lead Ads forms.
  • Page and advertising data — aggregated insights, ad performance metrics, and page engagement data for pages and ad accounts we manage.
  • Messaging data — messages sent to business pages we manage, where clients have authorized us to respond on their behalf.

We only access Meta data through official Meta APIs, in accordance with the Meta Platform Terms and Developer Policies.

2. How We Use Personal Information

  • To respond to inquiries and provide our services;
  • To deliver marketing and advertising services on behalf of our clients, including routing leads to client customer relationship management (CRM) systems and follow-up workflows;
  • To send transactional or service-related communications;
  • To analyze and improve our website, services, and campaign performance;
  • To comply with legal obligations.

We do not sell personal information. We do not use data received from Meta Platforms for any purpose other than providing the services described above.

3. How We Share Information

We may share personal information with:

  • Our clients — lead and engagement data collected through campaigns we run is shared with the client on whose behalf the campaign was conducted;
  • Service providers — trusted third-party platforms that support our operations, such as hosting providers, CRM systems, email platforms, automation tools, and analytics services. These providers are only permitted to use personal information to perform services for us;
  • Legal authorities — where required by law, court order, or to protect our legal rights.

Some service providers may store or process data outside of Canada (for example, in the United States). Where data is processed internationally, it may be subject to the laws of those jurisdictions.

4. Data Retention

We retain personal information only as long as necessary to fulfill the purposes described in this policy, meet contractual obligations to our clients, or comply with legal requirements. Lead data collected through advertising campaigns is transferred to the relevant client and removed from our systems in accordance with our data handling practices and client agreements.

5. Data Security

We use reasonable administrative, technical, and physical safeguards to protect personal information, including encrypted connections (HTTPS/TLS), access controls, and secure infrastructure. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

6. Your Rights

Subject to applicable law, you have the right to:

  • Access the personal information we hold about you;
  • Request correction of inaccurate information;
  • Withdraw consent to our collection, use, or disclosure of your information (subject to legal or contractual restrictions);
  • Request deletion of your personal information.

To exercise any of these rights, contact us at info@scalebasemedia.com. We will respond within the timelines required by applicable law.

7. Data Deletion Requests (Meta Platform Users)

If you interacted with a campaign, form, or page managed through our Meta application and would like your data deleted, you may:

  1. Email us at info@scalebasemedia.com with the subject line “Data Deletion Request,” including the name and email address (or phone number) you submitted; or
  2. Remove the app’s access via your Facebook settings: Settings & Privacy → Settings → Apps and Websites, then locate the app and remove it.

Upon receiving a verified request, we will delete the associated personal information from our systems and notify any relevant client of the request, typically within 30 days.

8. Cookies and Analytics

Our website uses cookies and analytics tools (such as Google Analytics and the Meta Pixel) to understand how visitors use our site and to measure advertising performance. These tools may collect information such as your IP address, device identifiers, and browsing behavior. You can opt out of interest-based advertising through your browser settings, Meta Ad Preferences, or industry opt-out tools such as the Digital Advertising Alliance of Canada.

9. Children’s Privacy

Our website and services are intended for businesses and adults. We do not knowingly collect personal information from individuals under the age of 13. If you believe a child has provided us with personal information, please contact us and we will delete it.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites, and we encourage you to review their privacy policies.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last Updated” date. Your continued use of our website or services after changes are posted constitutes acceptance of the revised policy.

12. Contact Us

If you have questions about this Privacy Policy or how we handle personal information, contact us at:

Scale Base Media
Vancouver, British Columbia, Canada
Email: info@scalebasemedia.com